Dot: interactive AI podcast
UX, UI and interaction design
Hi, I’m Matteo Iafrate
Product Designer
I studied at ISIA and currently work as a UX/UI designer at Rai, with experience in AI, interaction design, motion design and branding.
Best works
-
-
Eppoi, storyteller app to tell our children about our day
Research, UX, UI and illustration
-
New rebranding of RaiPlay
UI and micro-animations
-
Redesign of a Garmin app and watchface
UX/UI design and AI agent
Journey
Studio grafico Mc · 2018–2023
Graphic designer
Managed end-to-end multi-channel campaigns and visual identities for local businesses to boost brand positioning.
Freelance graphic designer for five years, delivering multi-channel campaigns for small businesses and local brands. Managed each project end-to-end — from creative brief to final artwork — collaborating with several marketing agencies along the way.
Marimo · 2023
Intern
Supported cross-functional teams in developing multi-channel creative campaigns, digital activations, and packaging designs.
Worked as an Art Director Intern, developing product and packaging campaigns from concept to execution alongside copywriters, strategists and clients in a fast-paced agency environment.
Lazio Innova
Tutor for middle school students
Mentored students on startup product design and visual identity, culminating in a showcase exhibition at MAXXI.
Mentored middle school students through the process of designing a startup concept, from early ideas to a finished visual identity. The results were presented at a showcase exhibition at MAXXI, Rome’s museum of contemporary art.
Rai S.p.A. · 2023–2024
Motion designer
Created visual and motion assets for national news broadcasts, live coverage, and Rai’s digital ecosystem.
Part of Rai’s editorial design team, translating journalistic content into accessible visual and motion formats under daily broadcast deadlines. Also applied and extended Rai’s brand guidelines across both broadcast and digital formats.
Rai S.p.A. · 2024–today
UX UI designer
Design accessible digital experiences, wireframes, and design system updates to optimize RaiPlay and Rai Digital customer journeys.
Designing end-to-end experiences for RaiPlay and Rai Digital across web, mobile, smart TV and connected devices — reaching 13M+ monthly users. Currently co-designing Rai’s new design system from scratch, and recently shipped a persistent auto-play module on the Rainews homepage and a redesign of its video library that improved discoverability.
About me
This is me, when I don’t work, I have a lot of passions, and they are the reason for my creativity!
Film 1/6
Music 1/3